Branding / Visual Design / Spatial
This rebranding project is linked to my interest in exploring brand design in spatial contexts. This project aimed to develop a space-as-service application that offers audiences pods for rent that are outfitted with audio-visual technology to enhance their working experience. It exhibits my ability to learn and use new tools and techniques to best realize design directions.
My main inspiration for Grüv's design direction was synesthesia, an uncommon phenomenon where the brain processes one sense stimulation in the form of another, such as seeing color when hearing a sound. I saw representing sound visually as an exciting challenge that I accomplished through this visual system.
Grüv's Pods are lightweight, prefabricated structures designed for portability to ensure it can be located close to office spaces and college campuses. Any given Pod has two units. When one schedules time at a Pod unit through the app, they can use their device to access it.
Each Pod unit is furnished with a desk, chair and shelving for bags. This minimalist approach reduces clutter, allowing for users to focus on what's important to them. Soundproof paneling behind the desk ensures the music from a unit doesn't disturb anyone occupying the opposite space. One can also see the different preset lighting options users can set through the application when inside the pod.
When using a Pod, users can customize their experience,particularly the music playing. The options and textures available to users are based on whether they wish to build a rhythm, remain focused or manage stress. The lighting of the pod can also be adjusted to suit the user’s needs and mood. Options include a color wheel, different light temperatures as well as presets based on different times of day and moods.
In addition to the main app and pod, the design system is also applicable to secondary brand elements such as notebooks, mugs and apparel. Note how they make use of the brand's established design system.